Bestop Increases Revenue Per Recipient by 42% with Weather-Based Personalization
Abandoned Flow Uplift
Revenue Per Recipient
Custom Emails at Scale
The Context
As a top producer of high-quality soft tops and accessories for Jeeps and light trucks, Bestop has built a strong reputation over its 70-year history.
Committed to innovation, Bestop sought more effective ways to connect directly with customers and build stronger brand relationships. To enhance their email marketing approach and achieve these goals, they formed a partnership with Revamp and Mineral.
The Problem
Bestop faced challenges with doing personalized messaging at scale with their email flows.Their standard approach of offering uniform discounts to shoppers who abandoned their carts became predictable, causing customer engagement to decline.Bestop recognized that its diverse customer base from around the world required more targeted messaging.
However, implementing personalized email content proved to be challenging due to high costs and lengthy implementation, having to form a never-ending cycle of A/B testing in Klaviyo. They looked for solutions that would be affordable and efficient to freshen their email marketing strategy with personalization that would resonate with their customer's specific interests and vehicle configurations.
The Strategy
In a matter of days, Revamp seamlessly integrated with Bestop's existing email systems, empowering the company to send an infinite number of customized emails to its customers. With this new tool, Bestop tailored its marketing efforts based on two key factors: the city from which each customer was from and their local weather conditions.
Bestop’s customers, who are passionate about off-roading and outdoor adventures, were sent emails that resonated with their specific needs and interests. This means that customers in regions experiencing sunny weather were targeted with promotions for Bestop's popular soft tops, such as the TrekTop NX Glide, and conversely, customers in areas with impending rain were offered discounts on waterproof seat covers or storage solutions, ensuring their vehicles remained protected and secure.
In other use cases, location was also used to highlight popular local destinations, reminding customers of the importance of having covers that could withstand all elements.
Additionally, Revamp enhanced customer engagement by incorporating relevant product reviews within these emails. This allowed customers browsing specific products to see real feedback from fellow off-roaders, building trust and increasing purchase confidence. To further personalize the experience, customers were also presented with strategic product pairings, ensuring they had all the necessary accessories to complement their purchase, whether it was a soft top paired with a cargo organizer or waterproof seat covers recommended alongside floor liners for full interior protection.
Partnership with Mineral
Mineral is a leading expert in retention marketing, leveraging data-driven insights and compelling content to drive eCommerce growth. As a Klaviyo Elite Partner, they excel in crafting great flows that resonate with customers.
Partnering with Mineral aligns with Revamp’s mission to enhance customer engagement, combining their expertise in retention marketing with Revamp’s personalized messaging to deliver exceptional results for clients like Bestop
Results
Within one month, Revamp and Mineral achieved:
Earned an extra 50% in revenue for Bestop’s abandoned cart, browse, and checkout flows
While revenue per recipient increased by 42%.
This collaboration has been one that has greatly benefited all parties in improving personalized emails and enhancing relationships between brand and customer.
With the help of Mineral and Revamp, Bestop continues to be at the top of its category, and we hope to continue innovating its marketing.
"Revamp helped us personalize emails based on local weather, product reviews, and customer location. Engagement skyrocketed, and our abandoned flows became top revenue drivers."
Matt Sanocki
Founder of Mineral Agency
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