The context

Arctic Cool, a leading activewear brand, is known for its innovative cooling technology embedded in its athletic apparel, designed to keep people cool during workouts or hot weather.

The brand has grown fast, significantly scaling its operations and customer base over the past year. As Arctic Cool expanded, maintaining personalized customer engagement became a priority to sustain momentum.

In April 2024, Arctic Cool partnered with Revamp to enhance its email and SMS marketing efforts, focusing on personalization to improve customer retention and deepen relationships with its audience.

The problem

Before working with Revamp, Arctic Cool relied on non-personalized abandoned checkout and browse recovery emails to engage customers. While these generic emails helped somewhat with revenue recovery, they quickly plateaued in effectiveness.

“We knew our emails were getting stale. We relied too much on a one-size-fits-all approach, which just didn’t resonate with our audience anymore,” said a Marketing Manager at Arctic Cool.

As Arctic Cool grew, it became clear that a shift toward more personalized and relevant messaging was essential. The challenge? Implementing a tailored, data-driven approach while keeping the marketing process efficient.

The solution

Revamp offered Arctic Cool a seamless solution to address these challenges. By integrating with Klaviyo, Arctic Cool’s email marketing platform, Revamp created personalized email and SMS flows that were easy to manage and generated immediate results.

1. Personalized abandoned checkout emails

Revamp revamped (pun intended) Arctic Cool’s abandoned checkout emails by creating personalized messages that resonated with each customer’s shopping behavior. Instead of generic reminders, Arctic Cool’s customers now receive tailored content encouraging them to complete their purchase.
“Revamp helped us transform our messaging into something that speaks directly to our customers. These abandoned checkout emails are more than just transactional—they feel personal,” the marketing manager noted.

2. Browse recovery emails with personalized product recommendations

Customers who browsed but didn’t purchase were targeted with tailored product suggestions based on their behavior. This personalization added value, pushing customers to revisit Arctic Cool’s website and explore more options."

3. Heatwave-triggered messaging

Revamp took personalization further by incorporating weather data into Arctic Cool’s marketing flows. Using localized weather insights, they sent customers tailored product suggestions for upcoming heat waves.

This proactive approach allowed customers to prepare for hot weather with Arctic Cool’s cooling apparel, adding relevance and urgency to each message. “The weather-triggered emails were a game-changer.

Our customers loved them! It wasn’t just a cool feature—it helped us drive more sales.”

The results

Revamp’s personalized flows led to substantial improvements in engagement and retention metrics.

• Abandoned Checkout Flow: Arctic Cool’s personalized abandoned checkout emails generated multiple times more revenue than their old generic flow.

• Browse Recovery Flow: Similarly, personalized browse recovery emails outperformed their previous approach, with a marked increase in customer engagement and repeat purchases.

These personalized email flows added significant incremental revenue month over month, driving improved retention and stronger customer loyalty.

Increased Customer Retention: Arctic Cool's move away from bland, generic messaging allowed It to build stronger relationships with its customers. They felt seen and appreciated, leading to higher engagement rates and repeat purchases.

“We’ve always wanted to try personalization, but it felt too complicated or gimmicky. Revamp made it effortless. Their solution integrated seamlessly with our existing systems, and the results were immediate and measurable.”

The power of personalization

For any brand looking to elevate its retention strategy, Arctic Cool’s marketing manager has one clear message:

“If you’re serious about retention, personalization is key. Revamp helped us turn our messaging into a meaningful conversation with our customers. The results speak for themselves—if you’re still sending out generic emails, you’re missing out on real engagement and revenue.”

Revamp’s partnership with Arctic Cool showcases how personalized marketing, driven by data, can transform customer interactions and elevate brand loyalty. By creating targeted, relevant messaging, Arctic Cool can now deliver tailored experiences that resonate with customers, helping them grow faster than ever before.