How Revamp AI and GEM Marketing Helped Bleusalt Boost Revenue by 31%
How Revamp AI and GEM Marketing Helped Bleusalt Boost Revenue by 31%
Stephen Campbell
January 17, 2025
Bleusalt, a nine-figure sustainable apparel brand, achieved a 31% revenue increase with the expertise of Revamp AI and GEM Marketing. Using infinite A/B testing and personalized email flows, they unlocked scalable, data-driven growth.
31%
increase in monthly revenue
86%
increase in revenue from cart recovery
The Context
Bleusalt, a premium sustainable apparel brand and nine-figure leader in their industry, partnered with Revamp AI and Garay E-commerce Marketing (GEM) to assist in their email marketing retention strategy. By leveraging continuous copy optimization and fully personalized email flows, Bleusalt unlocked improvements in performance metrics and revenue over just a few months.
“Revamp AI has been a game-changer for our email marketing strategy with Bleusalt. The continuous copy optimization and personalized flows have not only boosted revenue but also strengthened the connection between the brand and its customers. It’s rare to find a solution that delivers both incredible results and ongoing innovation—Revamp AI does exactly that.”
Carlos Garay, GEM CEO
The Problem
Despite their success as a nine-figure brand, Bleusalt’s existing email flows for browse and checkout abandonment were underperforming. Carlos and his team at GEM recognized that static messaging couldn’t adapt to the nuanced preferences of Bleusalt’s diverse customer base, leaving significant revenue potential untapped.
The Solution
Carlos partnered with Revamp AI to address these challenges and elevate Bleusalt’s email strategy. Together, Revamp and GEM deployed Revamp’s advanced personalization platform, integrating seamlessly with Bleusalt’s Klaviyo setup.
Revamp’s infinite A/B testing methodology stood out as a transformative solution. Unlike traditional static A/B testing, this cutting-edge approach ensured every email served as a learning opportunity. The system continuously refined copy based on real-time customer interactions, enabling GEM to deliver 1:1 hyper-personalized content at scale.
Scaling its impact across 100% of Bleusalt’s email traffic, the partnership maximized revenue potential by creating flows tailored to high-value customer behaviors.
Results
By the second month of the partnership, Revamp and GEM’s collaborative efforts delivered remarkable results:
Browse Abandonment Flow: Revenue increased by 59%, with optimized messaging converting more casual browsers into buyers.
Checkout Abandonment Flow (Superluxe): Delivered an 86% uplift in revenue, effectively recapturing high-value customers who had abandoned their carts.
Browse Abandonment Retention: Achieved a 9% revenue increase, reinforcing the long-term value of personalization.
Overall, Bleusalt experienced a 31% lift in incremental monthly revenue, with continuous improvements month over month.
Key Insights
Infinite A/B Testing Drives Growth: Revamp’s model of continuous copy improvement has become a cornerstone of Bleusalt’s email success. Each iteration of copy builds upon previous learnings, ensuring ongoing refinement and higher ROI.
Scalable Personalization: Managing 100% of Bleusalt’s email traffic, Revamp has unlocked new revenue potential, delivering consistent growth across all key flows.
Exceptional ROI: With a return on investment exceeding 2500%, Revamp’s approach has proven both effective and highly scalable for Bleusalt’s needs.
Interested in unlocking similar growth for your email flows? Revamp AI and GEM’s proven approach is helping brands like Bleusalt:
Achieve double-digit revenue increases through smarter email flows.
Continuously optimize copy with infinite A/B testing for ever-improving results.
Maximize ROI with scalable personalization that adapts to your brand’s unique needs.
Ready to see what Revamp can do for your brand? Let’s talk.
