How Revamp Fits Into Smarter Email Flows (Without the Extra Work)
Personalised email flows drive better engagement — but scaling them across SKUs, segments, and goals takes serious effort.
Splits. Branching logic. Manual product copy. Even simple flows get messy fast when you're trying to make them truly personal.
That’s why we’ve started testing Revamp — a tool that uses AI to generate dynamic, personalised email copy inside your flows, based on what people browse, where they’re located, what they tell you, and more.
It’s the kind of tool that doesn’t replace strategy — it just saves your team from writing the same email 20 different ways.
Here’s how it works — and where we see it fitting into smarter, faster, more effective retention marketing
The Problem With Traditional Personalisation
A typical welcome or abandoned checkout flow might include 4–5 emails. But if you want to personalise for style preference, product category, or customer goals — suddenly that becomes 4–5 variations per segment.
That’s what we’ve done in the past:
Splits for interest categories
Separate emails based on product type
Custom versions to match zero-party data
It works — but it’s time-consuming and hard to maintain. Want to insert review content? Add use-case-specific benefits? Tailor your tone to “inspiration” vs. “education”? You’ll need version after version after version.
This is why our automation strategy focuses on balancing customisation with scale.
What Revamp Does Differently
Revamp plugs into your ESP and dynamically generates body copy inside a single email — no branching needed.
Instead of manually writing product-specific messaging, Revamp pulls in:
The product someone viewed or added to cart
Relevant benefits and real reviews
Their location (e.g. “perfect for the city weather”)
Any zero-party data (like “buying to build strength”)
You create one master email, drop in the dynamic Revamp block, and the copy adapts per person. That means one email can do the job of 20 — and stay on-brand while doing it.
You still control the voice. You still own the structure. Revamp just fills in the blanks faster than your team can.
Setup Is Surprisingly Simple
One of the things we like most about Revamp? The onboarding is done for you.
They replicate your flows, match your brand voice, and build the AI logic with your input. You can tell the system what to include — or avoid — and they handle the setup.
You get a dashboard with controls like:
Brand voice instructions
Tone and message preferences
Guardrails (what not to say, what to highlight)
Once the rules are set, Revamp generates copy inside your flows. You can preview it, A/B test it, and adjust your prompts as needed.
If you’ve ever spent hours managing segment splits or rewriting similar messages across a product range, this part alone feels like a relief.
Real-Time Personalisation Using Zero-Party Data
Revamp doesn’t just use behavioural signals — it also pulls in answers from your signup forms or quizzes.
Say you ask new subscribers why they’re shopping:
To improve endurance
To recover from injury
To boost strength
Revamp can pull that answer into the abandoned cart email — and align the messaging to their stated goal.
It can also personalise based on:
Weather
City
Purchase history
Product-specific benefits
Real reviews
If you’re already collecting that data, this article shows how we tailor email content around it.
It’s the kind of contextual personalization we’ve always aimed for — now done automatically, without turning every flow into a branching maze.
Why We're Trying It
We’re always looking for ways to improve personalisation without creating chaos behind the scenes.
Revamp helps solve one of the biggest friction points: how to speak directly to each customer without writing hundreds of variants. It lets us keep the structure clean while tailoring the message per person — all from a single email template.
We’re currently rolling it out for a client and will be testing it against our usual flows. The 30-day free trial makes it low-risk to evaluate, and the built-in A/B testing means we’ll know quickly if the performance holds up.
This isn’t a gimmick. It’s where email is headed — and the brands that scale efficiently are the ones already thinking this way.
Final Thoughts
Email personalization works. But manual personalization doesn’t scale.
Revamp strikes a smart balance — combining your product data, brand voice, and customer inputs to generate tailored content inside the flows you’re already running.
It’s not about replacing strategy. It’s about giving your team more leverage.
For agencies, internal teams, or solo marketers trying to do more without adding hours to every flow, this tool is worth a closer look.
Curious how we build retention-ready systems around tools like this? Here’s what our done-for-you process looks like.
Ready to Transform Your Retention Marketing?
Boost engagement and revenue by letting AI handle the heavy lifting — schedule a live demo or start exploring today.
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