How Revamp and Octane AI grew Curlsmith revenue by 29%
in collabration with PAASE
Revenue Uplift per Email
Engagement Rates
More Repeat Purchases
The Context
Curlsmith, a leading brand in the curly hair care market, partnered with Revamp AI to enhance their email marketing strategy. Over a three-month trial, Revamp AI was integrated into Curlsmith’s Klaviyo platform to generate bespoke, dynamic content for automated email flows.
The results were remarkable: an average 29% uplift in revenue per email sent across key programmes, including browser abandonment, add-to-cart, basket abandonment, quiz results, and cross-sell emails.
The Challenge
Curlsmith faced challenges common in the e-commerce space:
High cart abandonment rates.
Low engagement with generic automated emails.
Missed opportunities for personalized cross-selling.
Their existing email marketing strategy, while functional, lacked the dynamic personalization required to engage a diverse audience effectively. Curlsmith needed a solution that could:
Leverage customer data provided by an Octane.AI quiz more effectively.
Generate highly tailored content for every email.
Improve engagement and conversion rates across automated workflows.
The Solution
Revamp AI Integration with Klaviyo Revamp AI seamlessly integrates with Klaviyo, enhancing its capabilities by leveraging AI-driven insights to:
Personalise Content: Generate dynamic, bespoke email content tailored to individual customer behaviours, preferences, and purchase history.
Continuously Learn: Use real-time data to refine and improve content performance.
Key automated email flows targeted during the trial included:
Browser Abandonment
Encouraging customers to revisit products they’d shown interest in.
Add to Cart
Nudging customers to complete their purchase with persuasive, personalized messaging.
Basket Abandonment
Offering tailored incentives to recover abandoned carts.
Quiz Results
Providing customized content based on Curlsmith’s haircare quiz.
Cross-Sell Programs
Recommending complementary products to past purchasers.
Results
The three-month trial delivered outstanding results:
29% Average Uplift in Revenue per Email Sent: Across all targeted workflows, revenue per email increased by nearly a third, showcasing the power of personalized, AI-driven content.
Higher Engagement Rates: Open rates and click-through rates improved significantly, driven by more relevant and timely content.
Improved Customer Retention: Customers responded positively to the tailored approach, leading to increased repeat purchases.
Operational Efficiency: Automated content generation reduced the manual effort required from the Curlsmith marketing team, freeing up resources for strategic initiatives.
Conclusion
This case study highlights the transformative impact of Revamp AI on Curlsmith’s email marketing performance. By combining the advanced capabilities of Revamp AI with Klaviyo’s robust platform, Curlsmith unlocked the full potential of their customer data, driving significant revenue growth and improving customer satisfaction.
Next Steps
To explore how Revamp AI can elevate your email marketing strategy, contact us today for a demo or consultation.
“Revamp AI revolutionized our email marketing strategy. The level of personalization and engagement we achieved in just three months exceeded our expectations. The results speak for themselves: higher revenue, happier customers, and a streamlined workflow. We’re excited to continue leveraging Revamp AI to grow our business.”
Phil Manson
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