How Revamp Drove an 86% Revenue Increase for BudPop

in collabration with BUDPOP

+86%

+86%

Revenue Checkout

+31%

+31%

Revenue Conversions

+16%

+16%

Revenue Per Recipient

The Challenge

BudPop, a fast-growing hemp producer, had a strong brand and loyal customer base but struggled with high cart abandonment and generic retention flows. Without personalization, they were missing chances to re-engage shoppers and grow revenue.

The Strategy

Revamp integrated directly into BudPop’s Klaviyo account and began optimizing within days. Using our AI, each customer received a unique, data-driven message based on their behavior, preferences, and location.

Key tactics included:

  1. Hyper Personalization

Tailoring subject lines, timing, and product recommendations to each shopper.

  1. Automated Flow Optimization

AI continuously tested variations of messaging, offers, and creative, replacing the need for manual A/B testing.

  1. Behavioral Targeting

Smarter browse, cart, and checkout abandonment flows designed to bring shoppers back at the right moment.


The Impact (in just 25 days)

The three-month trial delivered outstanding results:


  • +86% revenue increase across checkout, cart, and browse

  • Higher Engagement Rates: Open rates and click-through rates improved significantly, driven by more relevant and timely content.

  • +31% lift in browse abandonment revenue with higher conversions

  • +16% increase in revenue per recipient (RPR)

  • Stronger checkout recovery and more repeat purchases from existing customers

The Takeaway

This case study highlights the transformative impact of Revamp AI on Curlsmith’s email marketing performance. By combining the advanced capabilities of Revamp AI with Klaviyo’s robust platform, Curlsmith unlocked the full potential of their customer data, driving significant revenue growth and improving customer satisfaction.

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